THE INTERSECTION OF STRATEGY,
CAPITAL, AND OPPORTUNITY
Crossroads Strategic helps companies operate at the intersection of government funding, private investment, and commercial growth. We create new revenue pathways through contracting, capital strategy, and commercialization, building durable revenue and long term scalability.
OUR TEAM
CRAIG KNOX
ASHLEY JORDAN
ASHLEY JORDAN
Craig Knox is a proposal and capture leader focused on defense and federal pursuits. He owns the end-to-end proposal lifecycle across traditional contracting and innovation pathways, serving as a primary author for SBIR/STTR (Phases I to III), CSO, BAA, and RFI/RFP/RFQ submissions. He translates early-stage technical concepts into evaluat
Craig Knox is a proposal and capture leader focused on defense and federal pursuits. He owns the end-to-end proposal lifecycle across traditional contracting and innovation pathways, serving as a primary author for SBIR/STTR (Phases I to III), CSO, BAA, and RFI/RFP/RFQ submissions. He translates early-stage technical concepts into evaluator-focused narratives under tight timelines and incomplete inputs, emphasizing compliance discipline, operational realism, and clarity for mixed technical and non-technical review audiences.
ASHLEY JORDAN
ASHLEY JORDAN
ASHLEY JORDAN
Ashley Jordan is a strategic operator who helps companies secure and structure capital to scale. Her experience spans startups and scaling businesses, family offices, venture-backed platforms, and accelerator ecosystems. She works across acquisitions, capital structuring, and revenue strategy, ensuring growth is supported by disciplined f
Ashley Jordan is a strategic operator who helps companies secure and structure capital to scale. Her experience spans startups and scaling businesses, family offices, venture-backed platforms, and accelerator ecosystems. She works across acquisitions, capital structuring, and revenue strategy, ensuring growth is supported by disciplined financial architecture and operational alignment. She partners directly with businesses and leadership teams at all stages to convert opportunities into structured expansion and long-term value.
MORGAN ABREU
ASHLEY JORDAN
MORGAN ABREU
Morgan Abreu is a sales leader who helps small businesses build scalable revenue systems. Her experience spans healthtech, government contracting, professional services, early-stage startups, and non-profits. She works across sales operations, business development strategy, and team enablement to ensure repeatable processes and structured
Morgan Abreu is a sales leader who helps small businesses build scalable revenue systems. Her experience spans healthtech, government contracting, professional services, early-stage startups, and non-profits. She works across sales operations, business development strategy, and team enablement to ensure repeatable processes and structured execution support growth. She partners directly with founders and leadership teams to convert sales chaos into predictable pipelines and long-term revenue engines.